ChipsByUs is a fast-casual sandwich concept that revolutionizes the classic sandwich by making chips the centerpiece of the flavor and texture experience.

Customers select their sandwich foundation—bread, protein, and toppings—but the defining ingredient is the type of chips they choose, which dictates the sandwich’s overall flavor profile. This innovative approach taps into nostalgia, customization, and the crave-worthy crunch that people already love in their sandwiches.